WhatsScale is a WhatsApp automation platform that integrates with Make.com to automatically sync Shopify customers to your WhatsApp CRM for targeted marketing campaigns

Shopify to WhatsApp CRM: Auto-Sync Customers | WhatsScale

Last updated: 2026-02-04

The Problem

Managing customer data across Shopify and WhatsApp marketing tools requires constant manual updates, leading to outdated contact information and missed marketing opportunities. E-commerce businesses struggle to keep their WhatsApp contact lists current with their latest customers, making it difficult to run timely promotional campaigns or follow-up messages.

The Solution

WhatsScale's Make.com integration automatically syncs new Shopify customers to your WhatsApp CRM whenever an order is placed. The system intelligently checks for existing contacts, updates customer information, and applies smart tags based on purchase behavior, ensuring your WhatsApp marketing lists are always current and properly segmented.

Automation Flow

Automation flow diagram for Shopify to WhatsApp CRM: Auto-Sync Customers | WhatsScale

Prerequisites

How It Works

1

Order trigger activated

When a customer places an order in your Shopify store, Make.com automatically detects the new order event and initiates the sync process.

2

Customer verification

The system checks if the customer already exists in your WhatsScale CRM using phone number and email matching to prevent duplicates.

3

Contact creation or update

New customers are added to WhatsScale CRM with their complete information, while existing customers have their profiles updated with latest order data.

4

Smart tagging applied

The system automatically applies relevant tags like 'shopify', 'customer', and custom product-based tags for easy segmentation and targeting.

Who Is This For?

WhatsScale vs Interakt

Interakt: WhatsApp Business API solution with Shopify integration focused on the Indian market

WhatsScale works with your personal WhatsApp number without needing WhatsApp Business API approval, offers a free tier to get started, and provides 7,000+ app integrations through Make.com. This makes it more accessible for businesses of all sizes worldwide, not just those with API access or in specific markets.

Frequently Asked Questions

Do I need WhatsApp Business API to sync Shopify customers?

No, WhatsScale works with your personal WhatsApp number, so you don't need to apply for or maintain WhatsApp Business API access.

What customer information gets synced from Shopify?

The sync includes customer name, phone number, email address, and order history, along with automatic tagging based on products purchased and order data.

Can I customize the tags applied to synced customers?

Yes, you can set up custom tags based on specific products purchased, order values, or any other Shopify order data to create targeted customer segments.

Get Started

Use this template on Make.com

Start Syncing Shopify Customers to WhatsApp Today

Set up automatic customer sync and start building your WhatsApp marketing list with every Shopify order.

Try WhatsScale Free

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